I’m The Beautiful Change

Project Overview

ITBC empowers practitioners of life to embody their magic and transform the status quo with eco-conscious tools, tarot resources, and a supportive community. The client needed a cohesive online presence that could:

• Increase brand awareness and consumer trust
• Sell physical products and tarot/cartomancy services online
• Launch their flagship 5×7 Tarot Framework Course

The existing digital presence was fragmented across multiple Wix sites, with limited ecommerce, no consistent content management, and no streamlined brand experience.

Challenge

The client’s ideal customer persona, Sierra Luna – The Mystic Healer Millennial, required a brand experience that felt sacred, grounded, eco-conscious, and authentic.

The client needed:

• A brand-aligned, accessible, and functional website
• Streamlined ecommerce and service workflows
• Guidance on platform, payment, and booking systems
• Training and documentation for independent management
• Support for content creation, imagery, and social media consistency

Approach / Solutions

I delivered a comprehensive solution across design, technical, content, and business strategy:

Website & Ecommerce

• Migrated multiple Wix sites to WordPress/WooCommerce, creating a stable, scalable platform
• Configured hosting, DNS, and five domain transfers with redirects for seamless navigation across online properties
• Integrated Square for payments and bookings, ensuring smooth ecommerce and service workflows
• Built a clean, accessible site layout with curated imagery, typography, and colors aligned with ITBC’s persona

Brand & Design

• Developed a comprehensive brand guide, including primary and secondary colors, typography, logo, and visual elements
• Curated and edited realistic imagery reflecting ITBC’s focus on the five physical elements: Earth, Fire, Water, Air, Spirit
• Designed graphics, textures, and layouts to feel grounded, transformative, and approachable

Technical & Security

• Implemented SPF, DKIM, DMARC for reliable email deliverability
• Configured Google Analytics for tracking and insights
• Applied SEO best practices and ensured accessibility across devices

Content & Training

• Organized and managed content to align with ITBC’s brand and voice
• Created a blog writing guide to support consistent, effective content creation
• Recorded a training walkthrough so the client could confidently update products, pages, and workflows

Business Strategy & Consulting

• Guided the client on ecommerce tax compliance
• Advised on platform and payment solutions to best support products, services, and future course launches
• Provided ongoing strategic guidance for content sourcing, brand alignment, and launch readiness

Future-Proof Infrastructure

• WordPress setup enables quick course deployment when content is ready
• Platform supports community-building features for future membership or engagement initiatives

Results

• Soft launch ready: Fully functional, brand-aligned website with ecommerce, content, and services integrated
• Empowered client: Documentation, training, and workflow guidance allow ITBC to manage site confidently and independently
• Unified online presence: Five domains now point to the correct site sections, improving navigation and consistency
• Strategic foundation for growth: Analytics, SEO, and platform infrastructure position ITBC to launch courses and community features efficiently
• Scalable content creation: Blog guide and content management workflow enable ongoing brand storytelling

Visual Highlights

• Before & after screenshots of the site
• Brand guide elements (colors, typography, textures)
• Curated graphics and imagery reflecting ITBC’s aesthetic
• Training session screenshots / documentation
• Optional case study video showcasing transformation

Key Takeaways

This project demonstrates a holistic, client-focused approach: every decision — from platform migration to imagery curation, workflow optimization, and strategic guidance — was designed to bring ITBC’s vision to life. The site not only reflects the brand persona but also positions the client for future growth, community-building, and product expansion.