{"id":3420,"date":"2026-07-17T06:38:25","date_gmt":"2026-07-17T06:38:25","guid":{"rendered":"https:\/\/www.nikkihayward.com\/?page_id=3420"},"modified":"2026-07-17T06:39:59","modified_gmt":"2026-07-17T06:39:59","slug":"about","status":"publish","type":"page","link":"https:\/\/www.nikkihayward.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#232323&#8243; full_height=&#8221;yes&#8221; columns_placement=&#8221;stretch&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Nikki Hayward&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1784082188573{margin-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;Solution Squirrel&#8221; font_container=&#8221;tag:h2|font_size:40|text_align:left|line_height:50px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1784270352445{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"font-claude-response-body break-words whitespace-normal\">I&#8217;m Nikki Hayward. I&#8217;ve spent 15+ years building websites, e-commerce platforms, and marketing systems for small businesses. My background includes building a several-hundred-product e-commerce platform from the ground up (twice), and running technical support, marketing, and systems for a fast-growing company for five years.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">I work across web design, e-commerce, social media, and branding, so clients get one person who understands how those pieces fit together, instead of coordinating between separate vendors for each one.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">I&#8217;m a native Californian with an interest in grassroots marketing and small businesses trying to do right by their communities. I like this work because I like helping people get unstuck.<\/p>\n[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-2&#8243; animate=&#8221;yes&#8221; custom_height=&#8221;50&#8243; delay=&#8221;100&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Web Design \u00b7 E-Commerce \u00b7 Social Media \u00b7 Branding &amp; Print \u00b7 Systems &amp; IT<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;3422&#8243; background_image_type=&#8221;default&#8221; background_image_position=&#8221;center center&#8221; background_image_stacking=&#8221;default&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#232323&#8243; full_height=&#8221;yes&#8221; columns_placement=&#8221;stretch&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3420","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.nikkihayward.com\/index.php\/wp-json\/wp\/v2\/pages\/3420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nikkihayward.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nikkihayward.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nikkihayward.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nikkihayward.com\/index.php\/wp-json\/wp\/v2\/comments?post=3420"}],"version-history":[{"count":7,"href":"https:\/\/www.nikkihayward.com\/index.php\/wp-json\/wp\/v2\/pages\/3420\/revisions"}],"predecessor-version":[{"id":3478,"href":"https:\/\/www.nikkihayward.com\/index.php\/wp-json\/wp\/v2\/pages\/3420\/revisions\/3478"}],"wp:attachment":[{"href":"https:\/\/www.nikkihayward.com\/index.php\/wp-json\/wp\/v2\/media?parent=3420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}